Brand Story
From Start-Up to WorldSBK: The ZXMOTO Story
Founded in 2024, ZXMOTO went from new brand to WorldSSP race winner in just two years. Here's how.
## The founder
Zhang Xue, the entrepreneur behind Kove Moto, founded ZXMOTO in Chongqing in April 2024. His vision: build a Chinese brand that competes with Japan and Europe on the world stage.
## Racing first
ZXMOTO's strategy is race-to-road. In 2026 the brand entered the FIM Supersport World Championship with Italy's Evan Bros Racing - and won twice at Portimão in its debut season. The 820RR racing machine directly feeds the road bike's development.
## The range
From the 500RR supersport to the 450 Rally and MX motocross bikes, every ZXMOTO model is designed with racing-derived engineering: lightweight chassis, high-revving engines and premium componentry.
## The ambition
"Within five years, half of the world's major manufacturers will be Chinese," Zhang told the press at EICMA 2025. With a ¥6 billion valuation and expansion into Europe, Southeast Asia and Oceania, ZXMOTO is on track.